A key and often overlooked challenge for project managers is the ability to manage without direct influence, gaining the support of stakeholders and access to resources not directly under their control. Students analyze the impact of organizational project and change management theory and explore project management with a practical, hands-on approach through case studies, team assignments, and individual contributions. Effective managers possess the business, leadership, and technical skills necessary to manage teams, schedules, risks, budgets, scope, and stakeholders to produce expected outcomes with a desired value. This course guides students through the fundamental management concepts, practices, and behavioural characteristics needed to successfully launch, lead, and realize benefits from projects in marketing and sales departments. With a thematic framework in place, destinations are examined in terms of their ability: (1) to positively address and respond to constantly changing macro and micro factors, (2) to develop strategies for economic diversification through sustainable and regenerate tourism product development including the development and promotion of indigenous cultures and experiences and managing sensitive ecological areas, (3) to identify and deliver authentic, transformational experiences to a demanding traveller, (4) to work in a collaborative effort with all stakeholders within the tourism system including visitors, businesses and local residents. This course provides insights into economic, social/cultural, and environmental impacts on local, national and international destinations. In a rapidly changing global environment, destination competitiveness and sustainability relies on a destination's capacity to continually assess, plan, develop, manage, and market tourism offerings.

No prerequisites are required for this course.With overnight travel outside of the lower mainland a supplementary fee will be payable for this course.

Field assignments, a learning journal, mentorship assignment, development of a personal leadership profile form the course evaluation. Through guest speakers, mentors and selected readings Learners will explore the various elements of personal and career leadership. Meetings with leaders from regional marketing organizations, tourism entrepreneurs, global hotel brands, and special interest groups will be involved. In the field, Learners will uncover the tourism potential of an area, inventory current tourism products and services within various communities. Overnight visits to a series of communities along with classroom lectures and presentations will allow Learners to discover the attributes and skills needed for building a sustainable career and community. In this experiential hands-on course Learners will interact with business and community leaders both in the classroom and in the field.

Centre for Applied Research & Innovation.

Marketing management certificate bcit